As I’ve been building out the framework for “Attack the Week” I started to become curious as to which days of the week were most searched for, commented about, or even tweeted about. Since I’m building a framework for Mondays, I was curious as to which days people are actually interested in. My initial thoughts were that Fridays were going to win in a land slide, but it turns out that its not quite the case.
My initial data search lands me at Google Trends, where I searched for the 5 days of the week and their interest over time. While this isn’t the best way to determine how popular a specific day of the week is, it does give some direction and a good idea of what people are searching for when it comes to the days of the week.
So a typical business work week (Mon-Fri) is about as I imagined it. We have Friday on top with the most searches, Monday in second, and a close tie between Wednesday and Thursday; followed up by Tuesday with the least interest according to Google Trends. Now for this experiment I’m not as worried about the weekend, but while we are here and for curiosity sake lets dive into some weekend stats compared to Friday.
So according to Google, Sunday has the most search interest, followed by Saturday, and then Friday. So while we can make several assumptions as to why this is the case, I’m going to simply assume that weekends are more popular than weekdays.
Now onto tweets per day… I was limited to only three keywords for my search on Topsy, so I decided to go with Monday (obviously) and the most popular work day: Friday. Now for the third I was on the fence but decided to go with the most popular day of the week Sunday. Not only did it have the most interest on Google Trends, but it also precedes Monday so I could possibly notice any overlap.
In this one month sample of tweets, I noticed that Friday has about a million more mentions than Sunday and Monday. I also noticed that the tweets usually came a day or two before the actual day being talked about. Which also makes sense, people will tend to tweet about anticipation or the lack there of versus “Today is Friday”. I could dive down a bit more and do a sentiment analysis on the days, but this is enough data to satisfy my curiosity for today. What other tools could I use to lookup similar data to this ?